Forum Posts

Sumaiya Khatun
Aug 03, 2022
In Music Forum
Multiple SSPs ( Sell Side platforms, technology with which advertisers sell banner space to publishers through auctions) affiliated with the publisher can request bids from different advertisers. In addition, the publisher often has its own logic to determine the winning bid. Usually the highest bid wins. Google itself did not support header bidding, so many publishers had to use other software parties to sell their advertising spaces. In the long run, this would jeopardize Google's position in the digital advertising market. Because Google is now switching to the first price model, advertising space can be sold more expensively. This reduces the need to switch to other software parties. Google can maintain its dominant position in the advertising ecosystem. What does this mean for the advertiser? Google will test and roll out the change from second price to first job function email list price in the coming months . The company expects this adjustment to be implemented by the end of 2019. For advertisers, this means that prices for ad spaces may fluctuate once this change is implemented. This is because all advertisers in the market will look for a new equilibrium bid price. Because advertising space is still purchased through an auction, an advertiser will of course be able to set the bids in such a way that the costs incurred result in the desired results. Regardless of which payment model is used, the advertiser must be able to approach a relevant qualitative target group via the publisher. If the prices for advertising space increase due to the adjustment to first price, the pressure on the publisher will only increase to justify the increased costs. If the results do not increase proportionally with the costs, then it is important for advertisers to adjust their bids and budgets accordingly. Just creating good content for video is not enough. What good is good video content if no one sees this content?
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Sumaiya Khatun

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