This may also have been a result of many stores offering a “corona discount” because they could not be fully open or provide the service they normally provided. Trend 3. Local becomes important There has also been a greater Special Database interest in local businesses. During the first lockdown, a lot of attention was paid to actions such as "support local businesses" or support your local business. But a lasting effect can be seen if we look at the search interest of the search term “near me.” If you can't or aren't allowed to go far, for example, you search for the "best burger near me," a search term that increased by 150% in search interest. Has the Special Database citizen given birth?
Then it may well be that you will Special Database eat there more often in 2021. In the Netherlands, too, we saw a significant increase in search interest for nearby food. Google Trends is nearby. Trend 4. Going digital in all sectors Special Database In various sectors, especially those that were forced to close, there is a clear shift to digital. In the catering industry, as I wrote in trend 2, there is a major shift to takeout and delivery. After the easing, we see that this trend will continue. In addition to the catering industry, fashion stores have also had to close their doors. But because everyone was at home, you didn't have to have nice outfits. The fashion stores Special Database responded with lounge wear.
Via Google Trends I compare the search Special Database interest of “smart casual” with “lounge wear.” It is clear that smart casual is taking a big dip and that lounge wear is becoming increasingly popular. Speaking at Google's 2021 Retail Special Database Summit, Scott Galloway (marketing guru and professor) speculated that this trend might also lead to a decline in sales in the beauty sector. Google Trends smart casual versus loungewear. Universities Special Database and training institutes also had to switch gears.